SDLG on the screen: shining all the way from the arena to the stage. Do you remember when you first met SDLG on screen?

That may have been in 2008, when SDLG first experimented with sports marketing and participated in sponsoring the Volvo Ocean Race Chinese team's "Green Dragon". At that time, sailing ships were sailing on the rough sea, and the "Green Dragon" carried the dreams of Chinese sailors. The name of SDLG quietly entered the public eye with the broadcast of the event, allowing us to witness its enthusiasm and responsibility for the sports industry.

Sponsorship of sports events has accumulated rich experience and a broad audience base for SDLG. In November 2010, SDLG signed a three-year sponsorship agreement with the Chinese Super League, becoming the only engineering machinery brand in the league. On the green field, players sweat and strive for victory, and the SDLG brand complements the passion and resilience of football.

In January 2014, SDLG set its sights on the most influential and highly competitive AFC Champions League in Asia, embarking on a three-year sponsorship journey. The top football events in Asia have attracted the attention of countless fans. With this platform, SDLG has further expanded its brand awareness and influence in Asia and even globally, allowing the world to see the charm of Chinese construction machinery brands.

Now, in 2025, SDLG will once again perform on the stage of the Shandong Spring Festival Gala. This is a grand gathering gathering the essence of Qilu's earth culture and artistic charm. SDLG's participation is not only a demonstration of brand strength, but also a deep respect for the culture of his hometown.