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SDLG increases after-market services and writes a new chapter of high-quality development

2024-12-17

Aftermarket service for mechanical engineering is an important part of the industry. It has become an important yardstick for measuring the competitiveness of enterprises and highlights the market value of brands. In the aftermarket where service slogans are everywhere, SDLG has always adhered to serving customers in a down-to-earth manner.
While pursuing rapid development, SDLG adheres to the brand concept of "reliable bearing of trust", takes customer needs as the guide, takes value creation as the core, and integrates the service concept of "full heart and soul for you" into every link from new product development to old machine replacement, and uses "exceeding industry standards and exceeding customer expectations" to fulfill the promise of trust.
SDLG is the first in the industry to promote proactive prevention and in-place services, fully implement service standardization, and ensure equipment attendance rate; establish a "quick response" service model: 1 quarter of an hour response, 2 hours to arrive, and solve within 1 day, providing quick support for each Lingong equipment; intimate protection, regular "health diagnosis" service actions, special personnel and special vehicles visit every two weeks to ensure uninterrupted construction; continue to carry out diversified equipment maintenance capacity training to meet customers' ever-increasing service needs.

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The construction machinery aftermarket is a service-oriented industry. With the continuous increase in the number of domestic construction machinery equipment, market competition has shifted from sales to service and even systematic competition in the entire industry chain. Customers' awareness and requirements for services are getting higher and higher, and their demands are more immediate, professional and personalized.
As a leading enterprise in China's construction machinery industry, SDLG has always focused on customer needs for many years. It not only drives product innovation and iterative upgrades with technology, but also strives to achieve the mission of providing customers with full life cycle and full process services from beginning to end, and continues to deepen the aftermarket value chain and explore new upgrade paths.
In 2014, SDLG was the first in the industry to launch the enterprise-level service brand "Full-hearted, Whole-process", and established unified service standards and service processes; in 2021, the "Full-hearted, Whole-process 2.0" service brand was released, with "speed, professionalism, and care" as the core, and made 6 major brand value commitments and 10 major service value commitments; in 2024, the service brand was upgraded again, and "Full-hearted, Whole-process 3.0" was launched, with "foreseeing the future and enjoying intelligent services" as its core connotation, promoting the transformation from passive services to active preventive services, and ushering in a new era of smart services.

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In recent years, with the steady progress of SDLG's internationalization, the service needs of overseas customers are also changing. Timely service, spare parts supply, extended warranty and other after-market businesses have become important factors affecting customer choices.
In overseas markets, SDLG has fully promoted the implementation of the "customer-centric" development strategy, and has joined hands with overseas agents to launch the TOP SERVICE service brand to the world. With the service concept of "professional, timely and caring" and the service vision of "becoming the first choice of Chinese brand for global customers", it actively practices "customer-centric".

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As early as 2009, when SDLG just started to layout overseas markets on a large scale, it adhered to the concept of "channel is king, service wins", put service, accessories and training ahead of products, and established three major accessories center warehouses and three major training centers overseas, solving the problems of untimely supply of overseas accessories, long service time and inadequate training.
Nowadays, SDLG has built a "1+6+N" domestic accessories system and a "1+5+8" international parts system with steady steps. The global layout of service outlets and the efficient and high-quality network built by international first-level dealers and service providers can ensure that every product of SDLG receives high-quality service response at the first time.
Electrification, intelligence and high-end are the future development trends. The competition in the domestic and foreign markets is becoming more and more fierce. In this situation, whether it can occupy the market and expand its share, service is crucial. SDLG has actively taken measures to elevate services to a strategic level. Recently, it has established an aftermarket company to manage domestic and foreign services, integrate and optimize domestic and foreign service systems, accessories systems, warehousing systems, and service engineer capability systems. In the future, SDLG will create greater value for customers and partners.

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