New starting point, new journey | Lingong Dubai company unveiled, internationalization strategy is upgraded again

On November 26, the first day of Bauma China 2024, the global construction machinery industry focused on China. In this grand exhibition, Lingong became a highlight of the exhibition with its excellent products and international development strategies. On the same day, in Dubai, Lingong Dubai Company was officially unveiled, adding a strong stroke to the internationalization journey of Lingong. The two places celebrate together, and the doubles are close, and Lingong is showing the world's strong brand strength and international vision to the world with a steady step.

As a benchmark enterprise in China's construction machinery industry, Lingong has always regarded internationalization as an important strategy for the development of the enterprise. Because of its unique geographical location and rich resources, the Middle East and Africa have become an important part of the international layout of Lingong. In recent years, Lingong has continued to promote international business strategies in the Middle East and Africa regions, and has continuously strengthened cooperation and exchanges in domestic and foreign technology, management, and brand operations. The market share has steadily increased, and brand influence has increased.

On the morning of the same day, Ren Gang, the secretary of the Linyi Municipal Party Committee of Shandong Province, participated in the event and unveiled the Lingong Dubai Company with the general manager of Lingong.

At the unveiling ceremony, Secretary Ren Gang listened to the special report of SDLG Overseas Business and the market conditions of the Middle East Africa. He said that Shandong Lingong is a leading enterprise and flagship enterprise in the city. For the 52 years, the factory has been in the wind, pioneering, enterprising, and growing, and has achieved remarkable results. The hope of Lingong carrying and entrusting Linyi Industry. Only by going abroad and seeing the world through the wind and rain, and competing with the world's high -end brands in a larger market, can we find their own advantages and shortcomings and improve them in a targeted manner. In the next step, we must strengthen the internationalization strategy. Stability through the steady advancement and the steps of the hoofs.

Essence At the unveiling ceremony, the general manager of Lingong Wen De Gang's visiting company, as well as the Linyi Municipal Party Committee and the Municipal Government for many years in policy support, optimizing the business environment, helping international cooperation, and promoting industrial upgrading. His support expressed his gratitude, laid the foundation for going global and better development, and said: "The Middle East Africa region is an important part of the internationalization strategy of Lingong. The company is the platform to work with partners to further strengthen the training and operation of localized talents, continue to improve the core competitiveness, provide customers with better products and services, and achieve mutual benefit and win -win situation. "

President Wen also said that in the market channel construction of Dubai, Lingong will adopt a strategy of accurate layout and differentiated competition. On the one hand, strengthen cooperation with local partners and jointly develop a new market; on the other hand, we will launch customized products and services in response to the special needs of the Middle East and Africa regions to meet the personalized needs of customers.

Lingong Dubai Company was established in October 2024, covering and radiating the entire Middle East Africa region, accelerating the operation of the entire machine and accessories, rapidly meeting the end market demand, and increasing the influence and share of Lingong brands in the Middle East Africa market.

In the Middle East and Africa regions, due to the poor climate conditions and the complex engineering environment, customers have the durability and adaptability of engineering machinery Extremely high requirements. For this reason, Lingong specially strengthened the durability and adaptability of the product, and launched a number of suitable Middle East Non -market construction machinery products. These products have not only won widespread praise in the local market, but also for Lingong in the Middle East and Africa.The business expansion of the region lays a solid foundation.

As a financial and commercial center in the Middle East, Dubai has unique geographical and resource advantages. The establishment of Dubai is an important milestone in the internationalization journey of Lingong. It marks that its layout in the Middle East Africa region has entered a new stage and injected new vitality and motivation into future development.