Deepen layout, innovate and break through, win-win internationalization | SDLG plans international development and leads the new future

Chasing the light and meeting, everything shines! On November 27, 2024, the day after the grand opening of bauma CHINA 2024 (Shanghai BMW Exhibition), which attracted the attention of the global construction machinery industry, SDLG became a shining star at this top international event with its outstanding international development attitude.

The Shanghai Bauma Exhibition, which brought together more than 3,400 exhibitors from 32 countries and regions around the world and more than 200,000 visitors, not only witnessed the prosperity and development of the construction machinery industry, but also provided an excellent display platform for SDLG. As the leader of China's construction machinery industry, SDLG brought 21 high-end products to the Bauma Exhibition with the theme of "New Quality Development, Building the Future Together", which not only fully demonstrated its layout and technological leadership in the field of construction machinery, but also attracted attention from all over the world.

The continuous iteration and upgrading of construction machinery has never stopped, which is particularly prominent at this exhibition of SDLG. From energy-saving pioneers to electric pilots, from technological innovation to green new energy, a series of new products have made a cool debut, and new hybrid, electric and other new energy equipment have emerged one after another, all of which demonstrate Shandong Lingong's firm steps and outstanding strength on the road of innovation. The wonderful appearance of these products has not only won Shandong Lingong in-depth interaction and high praise from global users, but also added a strong stroke to its international development path.

At the same time, SDLG's 2025 Global Distributor Summit was successfully held in Shanghai, bringing together more than 200 partners from more than 70 countries around the world to witness SDLG's global leadership and discuss and look forward to the bright future of SDLG's international development.

If the successful holding of the Shanghai Bauma Exhibition provides a stage for SDLG to show its "hard power", then the 2025 Global Dealer Summit is a grand event to deepen cooperation and chart the future. With the theme of "deepening layout, innovative breakthroughs, and win-win internationalization", the summit will witness SDLG's global leadership strength with global partners, and discuss and look forward to a bright future of international development.

At the summit, Lingong Group Chairman Wang Zhizhong said in his speech that Lingong's development is inseparable from the firm trust of major global customers and dealers. Lingong will make every effort to improve the quality of products and services to better meet customer needs, and is committed to helping global customers succeed with excellent products and services, working together to accelerate the global layout of intelligent manufacturing.

Yu Mengsheng, President of Lingong Group, delivered a keynote speech, deeply analyzing the current international situation and competition pattern, and pointed out that under the background of global economic integration, Shandong Lingong has always seized opportunities, actively responded to challenges, and continuously promoted the implementation of internationalization strategy. At the same time, President Yu emphasized that SDLG will continue to deepen its layout in the global market, enhance brand influence and market competitiveness through technological innovation and product upgrades, and work together with global partners to create a better tomorrow.

Wen Degang, general manager of SDLG, attended the business conference and listened to a number of reports on overseas product planning and competitiveness analysis. He said that Lingong's achievements benefited from the strong support of every dealer. Lingong has been working hard to improve product quality and service level, providing customers with solid technical support and considerate services, and dealers at home and abroad have played a key bridge role.

In recent years, with the acceleration of globalization, Shandong Lingong has continued to expand its international market with its forward-looking strategic vision, and its business has spread to more than 100 countries and regions around the world. In 2023, Lingong released a new internationalization strategy - "comprehensive advancement, key breakthroughs, and accelerated construction of a new international market structure", further strengthening its network layout in South America, Africa, the Middle East, Eastern Europe, Southeast Asia, Oceania and other regions, while targeting high-end markets such as North America and Europe, and making every effort to expand overseas markets.

Looking back on the past year, Shandong SDLG has achieved remarkable results in the international market with its forward-looking strategic vision and continuous innovation spirit. Behind the excellent results, Shandong SDLG is inseparable from its in-depth cultivation and continuous innovation in overseas markets. Especially in key markets such as South America, Africa, the Middle East, Eastern Europe, Southeast Asia and Oceania, Shandong SDLG's sales network and service system are increasingly improving, and it has won widespread recognition and trust from overseas customers with its reliable product quality and excellent service.

In terms of promoting overseas market strategies, Shandong SDLG has taken a series of effective measures. The company has not only strengthened cooperation and exchanges with internationally renowned enterprises and scientific research institutions, but also actively participated in international market competition and cooperation to promote products and technologies to the world stage. By establishing overseas production bases, overseas branches and offices, we continue to improve our international level and competitiveness.

Shandong SDLG has made comprehensive arrangements for its work in 2025. On the one hand, Shandong Lingong will increase its brand building and market development efforts in overseas markets. By participating in international exhibitions and holding product launches, Shandong SDLG continues to increase its visibility and influence in the international market. At the same time, the company will also strengthen cooperation and communication with local dealers to jointly promote the improvement of product sales and service systems. On the other hand, Shandong SDLG will continue to increase its R&D investment and technological innovation in overseas markets. By establishing overseas R&D centers and introducing high-end talents, we continue to improve our innovation capabilities and core competitiveness. The company will be committed to launching more products and technologies with independent intellectual property rights and core competitiveness, and providing better products and services to global customers. At the summit, Shandong Lingong also commended dealers with outstanding performance in 2024. Many dealers stood out and won the title of "2024 Excellent Overseas Dealer". These award-winning dealers have achieved significant sales results and market performance over the past year. They have won recognition and praise for their professional sales team, high-quality service system and excellent market development capabilities.

Looking to the future, SDLG will continue to uphold the brand concept of "reliable bearing of trust" and the strategic guidelines of "comprehensive layout, key breakthroughs, and accelerating the construction of a new international market pattern", deepen relations with international partners, and jointly promote the prosperity and development of the global construction machinery industry. Let us work together to create a more brilliant future for SDLG!